New Research CenterTIME: A Bridge Between Technology, Innovation, and the Market

24 July 2025

Photo: adobestock-1230182711

With the Center for Technology, Innovation, and Market Entry (UHH TIME), the University of Hamburg Business School is launching an interdisciplinary research center at the interface of digital technology, innovation, and entrepreneurship.

The University of Hamburg Business School has launched a new research center: UHH TIME – Center for Technology, Innovation, and Market Entry. The center aims to bring together interdisciplinary expertise to better tap into the innovation and market potential of so-called “deep, digital, and data-driven technologies.” TIME sees itself as a platform where researchers from the fields of business administration, computer science, engineering, mathematics, physics, and other disciplines can work together on key topics of the future.

The focus is on questions such as: How can novel technologies be strategically developed, economically evaluated, and successfully brought to market? What role do marketing, management, and entrepreneurship play in scaling scientific inventions? What structures are needed to enable transdisciplinary innovation processes?

To this end, TIME specifically bundles interdisciplinary research and, in cooperation with the Hamburg ecosystem, offers technology-related research and teaching programs. In addition, the center is actively involved in regional innovation. Close cooperation with Science City, Startup Port, and the newly acquired Startup Factory Impossible Founders (iF) is a central component of this.

Promoting young scientists is also an important concern for TIME. Integrated programs for students and doctoral candidates are creating new opportunities that combine technological expertise with entrepreneurial thinking, with a focus on transfer and start-up initiatives.

TIME is organized within the University of Hamburg Business School. The founding directors are Prof. Dr. Michel Clement, Prof. Dr. Anne Lauscher, and Prof. Dr. Jan Recker. The managing director is Swantje Ziegert.

TIME is creating a center for interdisciplinary research, scientific exchange, and academically based innovation promotion at the interface between university and society. It builds on the activities of the former Management Transfer Lab (MTL) and further develops its approaches to technology-based innovation and transfer research. While MTL focused on practice-oriented formats in the field of management transfer, TIME focuses more on interdisciplinary research on technology-driven change. In contrast to the transfer activities of the Business School, which aim at exchange with entrepreneurial and social actors, TIME sees itself primarily as a scientific platform for researching and shaping innovation processes at the interface between technology and the market.