Center for Technology, Innovation and Market Entry (TIME)McKinsey and University of Hamburg: Workshop “Simulating an End-to-End AI Use Case with QuantumBlack”

17 February 2026

Photo: UHH/Yzer

An invitation for students to take a deep dive into an AI case study with McKinsey.

Are you ready to dive into the world of advanced analytics and AI-driven problem-solving? In this interactive workshop, we’ll work together on a real-world QuantumBlack (AI by McKinsey) client case, tackling a critical business challenge: identifying and reducing high customer churn.

Throughout the session, you’ll:

1. Explore how to prepare and structure the right data for impactful analysis.
2. Problem-solve the feature engineering approach to uncover key insights.
3. Discuss and evaluate the most effective modeling techniques.
4. Collaborate on designing proactive and direct win-back campaigns.

Together, we’ll identify the drivers of churn reduction, estimate the potential financial uplift, and explore how QuantumBlack solves data-driven challenges.

Join us to connect with consultants from QuantumBlack and McKinsey, hear their stories, and learn more about the McKinsey you might not know. Whether you’re curious about life at McKinsey, passionate about AI and analytics, or simply looking to expand your network, this informal evening promises engaging conversations and valuable insights.

When: 23 April 2026, 4 pm – 8 pm
Where: McKinsey Office, Am Sandtorkai 77, 20457 Hamburg
How: Please submit your CV (PDF) to swantje.ziegert@uni-hamburg.de no later than April 12. From all applications, 20 participants will be selected.