Archive Top Publications
Old articles in leading journals in the Financial Times Research Rank list
- Designing Digital Market Offerings: How Digital Ventures Navigate the Tension Between Generative Digital Technology and the Existing Environment. Lehmann, J., Recker, J., Yoo, Y., Rosenkranz, C. MIS Quarterly. 2022
- How One Company Used Data to Create Sustainable Take-out Food Packaging. Bockelmann, T., & Recker, J., Harvard Business Review. 2022
- Beyond the bubble: will NFTs and digital proof of ownership empower creative industry entrepreneurs? Chalmers, D., Fisch, C., Matthews, R., Quinn, W., & Recker, J., Journal of Business Venturing Insights. 2022
- From Lock-in to Transformation: A Path-Centric Theory of Emerging Technology and Organizing. Pentland, B. T., Yoo , Y., Recker, J., & Kim, I., Organization Science. 2022
- The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses. Schamp, C., Heitmann, M., Bijmolt, T. H. A., & Katzenstein, R. F., Journal of Marketing Research. 2022
- The Power of Brand Selfies. Hartmann J., Heitmann M., Schamp C., Netzer O. Journal of Marketing Research. 2021.
- Capacity Reservation and Wholesale Price Contracts under Forecast Sharing: A Behavioral Assessment. Schiffels, S., Voigt, G. Production and Operations Management. 2021
- Short-term vs. Long-term Contracting: Empirical Assessment of the Ratchet Effect in Supply Chain Interaction. Johnsen, L. C., Sadrieh, A., Voigt, G. Production and Operations Management. 2021
- Leveraging Brand Equity for Effective Visual Product Design. Heitmann M., Landwehr J. R., Schreiner T. F., van Heerde H. J. Journal of Marketing Research. 2020.
- Referral Reward Size and New Customer Profitability. Wolters, H. M., Schulze, C., Gedenk, K. Marketing Science. 2020
- The Effect of Communication Media on Information Sharing in Supply Chains. Johnsen, L. C., Voigt, G., Weimann, J. Production and Operations Management. 2020
Each year, researchers also publish more than 20 articles related to the UN Development Program’s Sustainability Development Goals (SDGs).