Marketing Research Ranking

26 March 2025

Photo: MKTBig15

The marketing department at the University of Hamburg Business School is ranked as one of the best European marketing departments based on publications in top journals.

The website MktBig15, run by Prof. Agahie, compares the research output in top marketing journals over time and enables a comparison of marketing departments worldwide.

For example, if you select the research top 25 in Europe using the AJG 4*/4 ranking over the full time period, the University of Hamburg Business School is ranked on position 10 in Europe and 3 in Germany. That includes the top A* and A journals IJRM - International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Journal of Retailing, Journal of Consumer Research, Journal of Consumer Psychology, Management Science, and Marketing Science.

The excellent position is a result of the group’s strong international activities and their excellence in training the students, PhD candidates, and post docs. The department is very successful in supporting its junior researchers with their own strong international network. One important driver of this success is also the strong link of the professors to business partners which allows them to execute large field studies (e.g., with the German Red Cross Blood Donation Services) or collect large data sets (e.g., together with Warner Bros.).