EU4Health Funding Program: EUR 135,000 for Faculty of Business Administration Subproject

11 July 2022

Photo: Altmann/Pixabay

Plasma is a crucial raw material for many drugs and treatments. However, the supply of plasma greatly depends on a sufficient number of people donating. Much of the plasma for European products has to be sourced from the United States, for instance. The SUPPLY project specifically aims to research and strengthen the plasma chain, from plasma collection to further processing. For this purpose, researchers are cooperating with blood banks and national authorities from all over Europe. Led by the European Blood Alliance in Belgium, the SUPPLY project will also receive around EUR 1.1 million through the EU4Health program. EUR 135,000 will go to the Faculty of Business Administration (Hamburg Business School), where a team led by Prof. Dr. Michel Clement will primarily examine how to recruit and retain new donors. Among other things, they will focus on how financial and other incentives affect donations and which of the strategies used in Germany have proven successful. The team will also investigate the impact of the coronavirus pandemic. Once the overall project has been completed, recommendations and guidelines will be developed for the various stakeholders in plasma donation to help them expand plasma collection and achieve a resilient supply in the European Union.